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  Web Site Pre-FlightChecklist  

When it comes time to submit your Web site project to a Web designer for a price quote, you can streamline the process if you first collect as much information as you can on the items listed below. If you need help with any of these points, JD Consulting is available to provide assistance.

  • Company information, including name, address, phone, and e-mail
  • How long have you been in business
  • The primary goal of your business (what you sell)
  • A description of your business in 25 words or less
  • A list of three groups of people that might benefit from your product or service
  • Your branding slogan
  • The main domain name for your Web site
  • A list of at least three Web sites you like and what you like about them
  • A list of at least three Web sites you dislike and what you dislike about them
  • A list of at least three competing Web sites
  • A description of your potential customers' demographic profile
  • Whether your potential customers are Internet savvy or technically challenged
  • What you would expect if you were one of your potential customers
  • The goals of your Web site (sell product online, generate leads, etc)
  • Whether visitors ever need to print pages from your site
  • What the top navigation buttons will be
  • What the left navigation buttons will be
  • What special features will be displayed in the right navigation area
  • What should be included in the footer of every page of the site
  • Will you supply photos to the Web designer or should the designer include photos in the quote
  • Will you supply content or should the designer include copywriting in the quote
  • Will you supply a logo or should the designer quote a price for logo creation
  • Will the Web site require an online shopping cart
  • Will there be an online newsletter signup form on the Web site
  • Will there be an online request for more information signup form on the Web site
  • Will there be an online employment application signup form on the Web site

Note: You many also find additional information about the points above in Web Marketing All-in-One for Dummies (2009) by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker.
 
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