Recommended Web Marketing books:

• Web Marketing All-in-One for Dummies (2009) by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker.
• The New Rules of Marketing & PR (2010) by David Meerman Scott
• The Complete Idiot's Guide to Growing Your Business with Google by Dave Taylor
  

• Business Wire - www.businesswire.com
• Marketwire - www.marketwire.com
• PR Newswire - www.prnewswire.com
• PR Web - www.prweb.com

• Cvent: Event Management & Web Survey Solutions - www.cvent.com
• Survey Monkey: offers Free online survey software and questionnaire tool (Basic plan) & upgrade plans - www.surveymonkey.com

• Google Analytics: provides reports to analyze Web traffic data - www.google.com/analytics
• Leadlander: provides real-time customer intelligence analytics reports - www.leadlander.com
• Web Trends: provides web analytics and customer intelligence reports - www.webtrends.com
• SAS: provides business analytics reports - www.sas.com

• GetResponse - www.getresponse.com
• AWeber - www.aweber.com
• Constant Contact - www.constantcontact.com